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via mtbs3d.com interesting interview with a principal at a transmedia agency that did Tron and others
Mobile applications have a discoverability problem. It’s no longer a case of “build it and they will come,” marketers and developers hoping to generate audiences for their creations must now be prepared to invest thousands in media, PR and social efforts to drive downloads, particularly for apps distributed through Apple’s marketplace. That’s given rise to a new breed of agency that specializes specifically in mobile app marketing, but it’s also spawned some shady tactics and practices. With that in mind Digiday...
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Facebook Preparing Launch Of Timeline For Brand Pages Jim Edwards | Jan. 27, 2012, 9:31 AM | 10,799 | 7 A A A inShare410...
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There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and the power of the content that can be shared from it… very cool… Help us share the digital goodness! Related Digital Buzz Posts: Project Sk8: Xbox Kinect Controlled Skateboard Microsoft: The Future of...
Thought this may be helpful as well. This is my Presentation on “How to Market Digital Games” I gave a talk on in Paris. Enjoy Steve Fowler | General Manager | 626-584-4070 x25 | www.alistgames.com redefining game marketing for a redefined game market The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material of [a]list games., which is for the exclusive use of the individual(s) designated above as the recipient...
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via socialfresh.com a nice breadown of the elements of gamificaion and it's adoption since 2007
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via imediaconnection.com
I like to conquer tomorrow today
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